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Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line / Paul R. Gamble ... [et al.].

Contributor(s): Material type: TextLondon : Kogan Page, 2005Description: xii, 308 pages : illustrations ; 24 cmISBN:
  • 0749443855
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .M3584 2005
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