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Strategic marketing : theory and applications for competitive advantage / editors, Peet Venter and Mari Jansen van Rensburg.

Contributor(s): Material type: TextTextCape Town, South Africa : Oxford University Press, Southern Africa, c2009Description: x, 374 pages : illustrations ; 24 cmISBN:
  • 0195987063 (pbk.)
  • 9780195987065 :
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.13 .S86893 2009
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