Advertising & promotion : Chris Hackley and Rungpaka Amy Hackley.
Material type:
TextPublisher: Los Angeles : SAGE, 2015Copyright date: ©2015Edition: 3rd editionDescription: xvi, 326 pages, 16 unnumbered pages of plates : illustrations (chiefly color) ; 24 cmContent type: - text
- unmediated
- volume
- 9781446280720
- 1446280721
- 9781446280713
- 1446280713
- Advertising and promotion
- 659.1 23
- HF5823 .H185 2015
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5823 HAC (Browse shelf(Opens below)) | c.045069 | Available | BK0053515 | |
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5823 HAC (Browse shelf(Opens below)) | c.045070 | Available | BK0053518 | |
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5823 HAC (Browse shelf(Opens below)) | c.045071 | Available | BK0053521 | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5823 HAC (Browse shelf(Opens below)) | c.045072 | Available | BK0053524 |
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| HF 5823 BRI The Advertising handbook / | HF 5823 HAC Advertising & promotion : Chris Hackley and Rungpaka Amy Hackley. | HF 5823 HAC Advertising & promotion : Chris Hackley and Rungpaka Amy Hackley. | HF 5823 HAC Advertising & promotion : Chris Hackley and Rungpaka Amy Hackley. | HF 5823 HAC Advertising & promotion : Chris Hackley and Rungpaka Amy Hackley. | HF 5823 JEF Advertising / | HF 5823 MAR The economist pocket advertising / |
Includes bibliographical references (pages 305-315) and index.
Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
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