Rebranding and consumer behaviour in the Telecommunications industry : the case of Telecel Zimbabwe / by Chenjerai Muchenje.

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TextChinhoyi Chinhoyi University of Technology 2012Edition: edDescription: xi, 100 pages : illustrations ; cmSubject(s):

Dissertation note: Dissertation (Msc.)--Chinhoyi University of Technology, 2012.

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Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HG 5549.5 MUC (Browse shelf(Opens below))	Available		BK00461072

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Previous	HG 4926 BRE Principles of corporate finance /	HG 4926 BRE Principles of corporate finance /	HG 5549.5 BVI The nexus between strategic planning and organisational performance in national museums and monuments in Zimbabwe /	HG 5549.5 MUC Rebranding and consumer behaviour in the Telecommunications industry : the case of Telecel Zimbabwe /	HG 5549.5 MUP Rebranding and its impact on organisational performance on the mobile telecommunication sector : a case study of Telecel Zimbabwe /	HG 5549.5 MUR An investigation into the impact of Information Technology on organisational performance : a case of Netone Cellular, Zimbabwe /	HG 5549.5 SHA Establishing the relationship between corporate rebranding and employer brand in attracting and retaining employees : the case of African Sun (2008-2010) /	Next

Dissertation (Msc.)--Chinhoyi University of Technology, 2012.

Includes bibliographical references (p.79-93) and abstract.

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