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Understanding media economics / Gillian Doyle.

By: Material type: TextPublisher: Los Angeles, California ; London : SAGE, [2013]Copyright date: ©2013Edition: Second editionDescription: xii, 216 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781412930765 (hbk.)
  • 1412930766 (hbk.)
  • 9781412930772 (pbk.)
  • 1412930774 (pbk.) :
Subject(s): DDC classification:
  • 338.4330223 22
LOC classification:
  • P91 .D68 2013
Contents:
1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- Index.
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Holdings
Item type Current library Home library Call number Copy number Status Barcode
Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries P 91 DOY (Browse shelf(Opens below)) c.043673 Available BK0053192

Previous edition: 2002.

Includes bibliographical references (pages [192]-212) and index.

1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- Index.

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