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Rebranding and consumer behaviour in the Telecommunications industry : the case of Telecel Zimbabwe / by Chenjerai Muchenje.

By: Contributor(s): Material type: TextTextChinhoyi Chinhoyi University of Technology 2012Edition: edDescription: xi, 100 pages : illustrations ; cmSubject(s): Dissertation note: Dissertation (Msc.)--Chinhoyi University of Technology, 2012.
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Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HG 5549.5 MUC (Browse shelf(Opens below)) Available BK00461072

Dissertation (Msc.)--Chinhoyi University of Technology, 2012.

Includes bibliographical references (p.79-93) and abstract.

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