Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran.
Material type:
TextPublication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009.Edition: First editionDescription: xi, 219 pages : illustrations ; cmContent type: - text
- computer
- 9780750687393 :
- 658.802 22
- HF5415 .P2493 2009eb
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415 PAR (Browse shelf(Opens below)) | c.038376 | Available | BK00457814 | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415 PAR (Browse shelf(Opens below)) | c.042902 | Available | BK0051031 |
Includes bibliographical references and index.
Includes index.
Front Cover; Front Cover; Contemporary Issues in Marketing and Consumer Behaviour; Contemporary Issues in Marketing and Consumer Behaviour; Copyright Page; Copyright Page; Contents; Contents; Preface; Preface; Contributors; Contributors; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 2 A History of Marketing Thought; Chapter 2 A History of Marketing Thought; Chapter 3 Postmodern Marketing and Beyond; Chapter 3 Postmodern Marketing and Beyond; Chapter 4 Arts Marketing; Chapter 4 Arts Marketing.
Complete coverage of all contemporary issues modules for marketing and consumer behavior students.
Description based on print version record.
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