Marketing warfare / by Al Ries and Jack Trout.

By:

Ries, Al

Contributor(s):

Trout, Jack

Material type:

TextPublication details: New York : McGraw-Hill, c1986.Description: viii, 216 p., [2] leaves of plates : ill. ; 21 cmISBN:

007052730X :
0070527261 ((pbk))

Subject(s):

LOC classification:

HF5415 .R544 1986

Summary: "How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415 RIE (Browse shelf(Opens below))	c.034912	Available	BK00459024

Includes index.

"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.

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