Advanced database marketing : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin.

Material type: Text

TextBurlington, VT : Gower, c2013Description: xx, 324 pages : illustration ; 26 cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.126 ADV (Browse shelf(Opens below))	c.045513	Available		BK0052124

Includes bibliographical references and index.

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