Chinhoyi University Of Technology OPAC

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1.
Global marketing and advertising : understanding cultural paradoxes by Marieke de Mooij. by
  • de Mooij, Marieke
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage, 2005
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.127 MOO.

2.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. by
  • Hooley, Graham J
  • Piercy, Nigel
  • Nicolaud, Brigitte
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson Education ; London : FT Prentice Hall, 2012
Availability: Items available for loan: Chinhoyi University of Technology Libraries (9)Location, call number: HF 5415.127 HOO, ...

3.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. by
  • Hooley, Graham J
  • Piercy, Nigel
  • Nicolaud, Brigitte
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson Education ; London : FT Prentice Hall, 2008
Availability: Items available for loan: Chinhoyi University of Technology Libraries (5)Location, call number: HF 5415.127 HOO, ...

4.
Global marketing and advertising : understandung cultural paradoxes / by Marieke de Mooij. by
  • de Mooij, Marieke
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage, 2010
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1)Location, call number: HF 5415.127 DEM.

5.
Subcultures and socialization [electronic resource] / Lisa Peñaloza. by
  • Peñaloza, Lisa [spk]
Series: Henry Stewart talks. Marketing & management collection. Why we buy
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 3503 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2013
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

6.
Personality and psychographics [electronic resource] / Namita Bhatnagar. by
  • Bhatnagar, Namita [spk]
Series: Henry Stewart talks. Marketing & management collection. Why we buy
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 3521 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2013
Other title:
  • Personality & psychographics
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

7.
Geodemographics [electronic resource] / Richard Webber. by
  • Webber, Richard, 1947- [spk]
Series: Henry Stewart talks. Marketing & management collection. Targeting and segmentation in marketing
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 1797 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2008
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

8.
How to evaluate results from direct marketing campaigns involving targeting [electronic resource] / Tom Breur. by
  • Breur, Tom [spk]
Series: Henry Stewart talks. Marketing & management collection. Statistics of direct marketing
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 1858 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2008
Other title:
  • How to evaluate results from a direct marketing test
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

9.
Market segmentation [electronic resource] : a fundamental concept of marketing / Malcolm McDonald. by
  • McDonald, Malcolm, 1938- [spk]
Series: Henry Stewart talks. Marketing & management collection. Principles of marketing | Henry Stewart talks. Marketing & management collection. Targeting and segmentation in marketing
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 1796 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2008
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

10.
Segmenting your data for maximum customer insight [electronic resource] / Mark Robinson. by
  • Robinson, Mark [spk]
Series: Henry Stewart talks. Marketing & management collection. Targeting and segmentation in marketing
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 1821 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2008
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

11.
The statistics of segmentation and classification [electronic resource] / Barry Leventhal. by
  • Leventhal, Barry [spk]
Series: Henry Stewart talks. Marketing & management collection. Targeting and segmentation in marketing
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 1785 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2008
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

12.
Targeting & segmentation in marketing [electronic resource] / Peter Sleight. by
  • Sleight, Peter, 1944- [spk]
Series: Henry Stewart talks. Marketing & management collection. Targeting and segmentation in marketing
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 1820 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2008
Other title:
  • Targeting and segmentation in marketing
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

13.
The use of social grading in British market research [electronic resource] / Erhard Meier. by
  • Meier, Erhard [spk]
Series: Henry Stewart talks. Marketing & management collection. Targeting and segmentation in marketing
Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording
Publisher number:
  • 1839 Henry Stewart Talks
Publication details: London : Henry Stewart Talks, 2008
Availability: Items available for loan: Chinhoyi University of Technology Libraries (1).

14.
Marketing for tourism, hospitality & events : a global & digital approach / by Simon Hudson and Louise Hudson. by
  • Hudson, Simon
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Sage Publications Limited, 2017
Other title:
  • Marketing for tourism, hospitality and events.
Availability: Items available for loan: Chinhoyi University of Technology Libraries (3)Location, call number: HF 5415.127 HUD, ...

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